So, you want to kickstart your rankings?
Well, it’s hard to blame you. Few things in the marketing world are as enticing as the prospect of generating traffic, leads, and sales passively.
Who doesn’t want to sit back, do nothing, and make money?
That’s right: no one.
And the lucrativeness that SEO promises is no secret.
93% of all online experiences start with a search engine, 75% of users never scroll to the second page of results, and 70% to 80% of users completely ignore paid search advertisements.
This means that if you get your website ranking organically on search engines, you’ll leverage all of that percentage potential.
Unfortunately, you’re not the only one trying to do it. Since SEO offers so much promise, everyone with a website is trying to get their cut of SERP potential.
That means that you’re going to have to compete with a lot of other websites to get to the top.
In fact, 27.88% of marketing dollars go toward SEO. That’s a higher percentage than social media, PPC, and link building combined.
But don’t get discouraged.
Even though everyone is trying to climb to the top of the rankings, it doesn’t mean that you should give up.
It just means you should spend more time, money, and energy than everyone else.
Then, you’ll win.
To do so, you need to know the SEO formulas that will rocket your website to the top of the search results.
Here are five formulas that will do the trick.
Formula #1: Use competitive analysis
One great way to optimize your SEO efforts is to analyze the successful competition.
What are they doing? How are they doing it?
How much are they spending?
And how can you mimic their efforts?
These are all valid questions to ask when trying to determine what your competitors are doing right, what they’re doing wrong, and how you can copy their successful tactics.
As with most marketing practices, it’s best to have an understanding of what other people are doing to win rather than trying to build a strategy from scratch.
After all, why use a strategy that you’re not sure works when you could use one that is tried and tested by a competitor?
But how do you go about analyzing the competition?
Well, you’re going to need a few tools. The first one is BuzzSumo.
BuzzSumo has a free trial you can use every day if you like. It won’t give you as many results as the paid version, but it’s still worth your time.
If you type a competitor’s URL into the domain text box, BuzzSumo will show you which pieces of content on their website are getting shared the most.
And shares are good for SEO since it increases your social signals for that page.
You can then click on the content and read through it to get an understanding of how they generated all of those shares.
Here’s what that process might look like.
Then, click “Go.”
Now, you’ll see all of the results from most-shared content at the top to least-shared content at the bottom.
If you have the paid version, you will see more results, and you can view the backlinks leading to each piece of content and the specific shares as well.
Either way, this information is extremely valuable.
Click through a few of their blog posts, read them, and try to get an understanding of what they’re doing right.
Consider the following:
Keyword placement
Length
Number of images
That will help you get an idea of how they’re driving SEO traffic to the post and generating social media shares.
You can also use Moz’s Open Site Explorer to do something similar.
Type in the URL of the competitor that you want to analyze.
Then, you’ll receive a massive amount of free information.
On the dashboard, you can see everything from domain authority and page authority to inbound links and root domains.
On the left side, you can navigate through different menu options to explore the website’s top pages, anchor text, and the specific linking domains.
This is a great tool for analyzing your competition and getting an idea about why certain pages are ranking well and why others aren’t.
By simply looking at your successful competition, you’ll be better prepared to rank your own website.
Don’t neglect the power of copying other successful strategies.
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