Every year, the design of the internet changes a little, and just like fashion, sometimes you can spot leading trends. Having a website that’s up-to-date is vitally important for keeping people coming back. More than just being fashionable, it also shows people that your site is still relevant and that it’s not ‘dead’, encouraging them to purchase from you. Think about it; would you buy from a site that looked like it had last been updated in 1997?
2017 had seen a lot of trends, and the most common ones were a back to basics approach where websites embraced a cleaner look with a more open style. Detractors might call it ‘chaotic’ or even ‘broken’, but for most of us, the great use of white space and graphics has resulted in a look that’s responsive and also just looks cutting edge without all the text clutter that old sites often feature.
It has also been a year in which asymmetry has taken court. Think back to previous years where everything has been symmetrical and neat – now the trend is very much for a slightly unhinged look, leading to that feeling of ‘chaos’ that some of the neat-freaks out there are talking about.
The biggest trend though, has to be the striking visuals and large typography. In a year in which 4K got more and more visible, it’s not hard to understand why web designers want to make bold and stunning, almost iconic design – and that really has been what we think is the leading web design trend of 2018.
2018 is upon us, and you can bet that this year it will be even more different – and with internet marketing being a platform that prides itself on innovation, you can bet that some of the industry’s best known names will be right on top of the latest trends… but will you?