Snapchat often gets forgotten between all the talk of the big three – Facebook, Twitter, and Instagram – but it shouldn’t be forgotten by you. This millennial favorite is a sleeper hit that’s packed with young people, who are tomorrow’s biggest consumers. Approaching them by building a brand on SC is one way to future-proof your business the smart way.
Best of all, few marketers are doing this, making this a great, low-competition space where you can operate comfortably without drowning in the sheer cacophony of noise that marks the experience of so many of the biggest sites on social media.
One of the first things you’ll want to do is to connect using your professional address book. This adds an instant cache of fans, making it easy to get started with an instant audience. You’ll also want to alert any subscribers via email just to make sure that everyone is on board who uses Snapchat, as well as add a link to your website(s).
Another great little trick is to add your SC URL to any other social media direct messages or private messages. It’s an easy, yet fast way to keep growing your Snapchat account without making it too much of a timesink – and this cross-promotion should be a theme across the board in your marketing in any case.
Finally, I strongly recommend teaming up with influencers in your industry – remember, it’s best to stick with smaller influencers who have a more personal and direct relationship with their users, and the more targeted you go, the better.
Snapchat is a fun platform that’s easy to get started with, and growing your account doesn’t have to be a chore. With the right content, you can easily grow your brand and enjoy lasting success. Get started today!