What Is Push Notification, How It Works and Helps Your Business? A push notification is simply an instant alert that appears on the user's screen when they are using your site or have installed your app. Users have to enable notifications for this marketing tool to work. Due to its real-time nature, it results in instant click through and the impact on business is immediate as compared to emails sent to the user's inbox. This is a great tool for earning high conversion rates from every visit to your site. The web push notification service provider creates a pop up on your site that will ask new users if they want to receive notifications. They may block or accept. Acceptance shows promise of an interested client. When a user visits your site, you can monitor the pages they visit and the links they click. This helps you segment your customers and design alerts that will engage them further to improve conversion and retain them. 5 Reasons Why You Should Opt For Web Push Notifications For Your Website. . Engage interested traffic only for higher conversion. . Cheap advertising method as free web push notifications won't increase the web hosting cost. . Easy to monitor website performance and push notification benefits as they work within a short time. . Visitors engage comfortably with your site leading to a higher retention rate, you can update all users with a click. . Easy to perform targeted marketing as you can track the visitor's journey before choosing your content. 10 Important Push Notification Best Practices For Marketers. 1. Keep the notifications timely and well spaced to engage the user when they are active and avoid irritating them. 2. Engage the user personally, using names will be a great start. 3. The message should be short and concentrated for easy internalization. 4. Use a visitor's click journey to give them their related content needs. 5. Design a smart permission request, don't make it sound like an alarm subscription. 6. Use time zone stamping to make notifications regionally personalized. 7. Break push notifications into groups, a user can subscribe to a group that best suits them. 8. Engage inactive visitors with a slight nudge. Repeat permission requests after some time if blocked. 9. Optimize your notifications when you realize a drop in performance 10. Use a third party, they are less costly but more convenient. How web push notifications change the customer engagement industry. The use or rich notifications by Google was the first big leap towards the popularity of push notifications. Chrome push notifications allow you to send both text, image and currently GIF notifications to your visitors. This has reduced the need for long searches and browsing before customers can land on your specific item on sale. With a reliable third-party web push notification service provider, you are able to interact with visitors on both multiple search engines and devices and still land the same great click through. Mobile and desktop web push notifications eliminate the cost of investing in an app to get a great customer engagement platform. Applying for a combined android, windows and ios push notification service gives you a larger client base. Most popular search engines now offer a free push notification service. Firefox push notifications, Safari push notifications and of course Chrome push notification enable you to engage clients even when they churn on their search engines. You can literally engage any visitor on the web without having to invest in an app. The ability to send notifications to subscribers when they are offline to find a message once they come online engages the client more. Web push notifications are edging out application based push notifications. They have proved to be more effective and cheap. Whatever business you are practicing, web push notifications will help you earn that high conversion rate at a lower cost. This is basically the biggest milestone in e-commerce in recent history.