Brewing giant Anheuser-Busch InBev is aiming to shake up digital advertising supply chains with the help of blockchain technology.
The world's largest brewer has launched its first ad campaigns through the Kiip mobile marketing app, which uses ethereum's blockchain to record and track data. The goal is to monitor and, eventually, expand the reach of a particular ad, according to a press release.
Great article, makes me want to go out and support Anheuser-Busch by buying a bud lite beer, lol. Seriously, this is good news for the blockchain and crypto, huge company embracing the new technology to improve their bottom line. :)
Read the full story here...
https://www.coindesk.com/the-worlds-largest-brewer-is-using-a-blockchain-to-store-ad-data/