About GreenLink
GreenLink represents the digitization of certifications and relevant information about products and businesses in the sustainability space. Consumers can use the tokens in exchange for physical goods and services, provide feedback and ratings on sustainable businesses and obtain data about products via QR codes or a web interface. Businesses transact our token to create, access and validate data stored on the blockchain.
Official Link : www.greenlink.io
Basic Information
What they consume every day impacts the world
They know very little about the products that we consume every day and their impact on the world. Opaque and complex supply chains have long-term negative impacts on the environment and the wellbeing of people. As a consumer, making the informed purchasing decision is difficult and intricate. Few know how to actively support those who are working towards a world of sustainable trade.
Solutions
GreenLink is a decentralized trust protocol that elevates social responsibility standards. Powered by blockchain, GreenLink is the world’s first protocol that revolves around one concept – sustainability.
Shoppers
Consumers can easily trace the origin of the products and verify product information from our platform. They can simply look for a unique label or QR code behind each product to discover the stories, journeys, and impact on brands and products — online and in-store. By taking action to support and verify information about the products and brands through the app, they are rewarded with IMPACT tokens which goes to support businesses to become eco-certified.
For Businesses
Majority of shoppers want to know where their products come from. They want to help bring authentic and credible information about products and brands to the consumers and help businesses be eco-certified on the blockchain to tell a better brand story.
For Regulatory & Certifying Bodies
They work with certification bodies and sustainability standards organizations by building a blockchain-enabled platform that facilitates digital certifications and signatories with businesses. Powered by IMPACT tokens, the data stored can be easily accessed and verified by the public at any time.
IMPACT Token Economy
IMPACT token is also an optional payment method for services on the network to create, retrieve and verify data. Some proceeds of the spendable tokens get donated to a selected charitable organization or help businesses get certified.
Proof of Existence
PoE is a blockchain utility that allows any user to anonymously and securely store a cryptographic digest of a file linked to the time at which the file was submitted. This is the first online service to allow a user to publicly prove they possessed a certain file or data without revealing the data or their identity in a complete trustless manner. It is permanently stored in an immutable data structure without the need for a central timestamping authority.
Relation
The blockchain is shifting the relationship between consumer and business, as the former can now easily hold the latter accountable by interacting with the blockchain. Blockchain technology can be leveraged to decentralize trust in supply chains and bring measurable benefits and transparency of data across the public and private sectors, while at the same time encourage consumer participation in the supply chain. The distributed database holds records of digital certification data or events in a way that makes them tamper-resistant. While many users may access, inspect, or add to the data, they can’t change or delete it. The original information stays put, leaving a permanent and public information trail, or chain, of transactions for anyone around the world to verify.
The State of Eco Certifications and its Authenticity
Sustainability standards and certification schemes have doubled over the past two decades, as the private sector and environmental advocates have sought to improve the social and environmental performance of companies. The role of standards is to provide credible information about the sourcing, production and specific properties — for example, the absence of harmful chemicals — of products, while certification is responsible for verifying these standards to maintain credibility and labelling is responsible for signaling to consumers that a higher level of ambition has been set and met. Against the backdrop of increasing consumer concern about the environment, animal welfare and advocacy for human rights, the goal of labelling schemes and other voluntary initiatives is to incentivize companies and industries to have sustainable and ethical focus to play a part for their environment, and provide consumers with the ability to opt for sustainable products and services.
The Rising Demand for Certified Products
Studies have shown that consumers make their purchase decisions mostly on what is on the packaging — they check the labeling before buying to ensure that the business is committed to positive social and environmental impact.8 These labels are an essential part for businesses in establishing trust and securing reputation. They are on the lookout for products that minimize harm to the environment, take animal welfare into account and provide workers with decent wages and safe working conditions. This is why consumer-facing companies, such as fashion brands and food conglomerates, are particularly vulnerable to bad publicity which can create a lasting and sometimes irreparable damage to their brand. This shows the growing importance of ecolabels.
The Risk of Untraceable Products
High levels of mercury found in fish, lead and arsenic found in baby food products, these events have made clear how little both consumers and sellers know about the products they consume or sell daily.9 Even before reaching the end consumer, products move past a vast opaque network of retailers, wholesalers, distributors, movers, and suppliers. The process remains as an unseen dimension and is mostly taken for granted. In addition, the production, exchange, and use of consumer goods create many hidden consequences: environmental damage, exploitative practices, unsafe work conditions, forgery, and untraceable valuable material wasted at the end of product life. There is a fundamental lack of trust in the supply chain network.