New York Times published an article explaining what is Ethereum, what does it brings compared to bitcoin. The article is not that interesting for someone who is already familiar with Ethereum and blockchains, but it's interesting from another point of view. The fact that those news, which were until recently mostly in the specialized magazines are making headlines in mainstream media.
I think this is the very good news for blockchain today. This one along with the one in which Wall Street Journal mentions how Goldman Sachs might start investing in cryptocurrencies
Source: https://www.nytimes.com/2017/10/01/technology/what-is-ethereum.html