CONCEPT
Liberdy was founded by veterans of digital advertising and media, with the goal of drastically evolving the digital advertising industry. The platform will be rooted in data-driven advertising opportunities, but will also be specifically rectifying the apparent problems of data exposure of the end users, the control and accuracy.
Liberdy is a foundation, non profitable, that serves as the voice for the course of user data security, accessibility, anonymity and control, championed by industry insiders like WhatsApp and Tesla founders and is supported by its million users.
GOALS
To reflect on the flaws on the foundation and the industry drivers instead of focusing on critiquing certain incidents.
To use its vast experience in advertising and deep understanding of the present day’s adtech ecosystem to create a new data platform and economy, designed to balance the interests of both the users and the advertisers.
To disrupt the current digital advertising industry and build a platform based on principles of control, effective and fair usage of start contracts to protect individuals, make them anonymous and still provide targeting with precision.
PROBLEMS AND SOLUTIONS
Facebook and Google, the two advertisers that gather and control data because of high patronage from people, have become too daring and even reckless that they share, resell and are unable to control customers' personal data.
Liberdy built an adtech ecosystem to enable efficiency, robustness and precision of an ecosystem that regards users and their data; rebalancing adtech's players with a transparent, accessible and easy to control infrastructure.The adtech industry is faced with problems of users not being compensated for the usage of their data which is considered a digital asset. The benefits of this asset is enjoyed by only the two major advertisers and although Data Management Platforms have tried to intervene, it has proven difficult as the platform only uses third party data which is not verified and so is, suspicious, incomplete and cannot be relied on.
This exploitation have been effortlessly and fearlessly carried about by Facebook and Google making the adtech industry pressurized by the public.
To solve these problems, Liberdy is created to project a healthy adtech ecosystem where users have sole rights to their personal information, thereby entitled to a copy of the gathered data in an electronic format, where the subject must consent without pressure to the use of his personal data must also be informed, specific and unambiguous.
BENEFITS
Liberdy was formed to motivate insiders of the industry to accept a new approach that would promote accessibility, anonymity and control for personal data.
Users will add their profiles into safe user accounts in a file storage system that is decentralized. As part of checks and balances, the data foundation will verify and approve the data.
The storage system will be specific in file sharing, and will offer security with encryption codes, impermeability, reliability, scalability, availability with redundancy, etc
The blockchain based platform will record every action within the ledger and register relevant events on public ledger and also publicly process token payments.
Liberdy creates an ecosystem profitable for participants by serving the advertisers and rewarding and making anonymous, users and their data through the use of advanced data processing tools and block chain technology.
Advertisers will attain enviable feats in campaigns and users regain anonymity online in addition to owning and controlling their data and its usage.
The YouTube video below shows an overview of Liberdy;
LIBERDY TOKEN "LIB"
LIB will be the representation of circulated data value on the platform. It is the only currency that is accepted in the platform’s data foundation while purchasing user data and will be used to reward users for the use of their data. It will also be used for incentivizing contributors, network operators, and publishers that grant priority access for unique features, etc.
Network participants will use the token to buy and exchange data for goods and services without the need for middle men or redundant fees.
Token Sales Information:
Ticker: LIB
Total Supply: 300 million LIB
Token Type: Utility token
Price: 1 LIB=$0.1 USD
Platform: Ethereum
Soft Cap: 5 million USD
Hard Cap: 30 million USD
Token Allocation:
Public: 30%
Incentive Program: 30%
Team: 10%
Advisors 10%
Reserve: 10%
Liquidity: 10%
For more information about the project, visit the following useful links:
website : https://liberdy.io/
Whitepaper: https://bd7me1gf9gn36n2ki11xi17j-wpengine.netdna-ssl.com/wp-content/uploads/2018/05/whitepaper-v1.1-FINAL-1.pdf
Lightpaper: https://bd7me1gf9gn36n2ki11xi17j-wpengine.netdna-ssl.com/wp-content/uploads/2018/05/Liberdy-lightpaper-May-final-tge-pdf.pdf
Facebook: https://www.facebook.com/liberdy.io/
Twitter: https://twitter.com/Liberdy_
Telegram: https://t.me/liberdy
Reddit: https://www.reddit.com/r/LIBERDY/
Linkedin: https://www.linkedin.com/company/18391543/
Writer: oly4life
BTT Profile Link: https://bitcointalk.org/index.php?action=profile;u=1577997