Introduction to HTML5
In recent years, after many hardware upgrades and rapid development of Internet technology, some bottlenecks (such as performance, traffic and compatibility) that previously limited the operation of HTML5 games have now been eliminated. Due to the cross-platform nature of HTML5, this technology is widely used in games, marketing, video, media, etc. Using the power of mobile social networking, HTML5 content has been widely disseminated in mobile apps and created entirely new business models.
From their perspective, and due to the rapid pace of their lives and work, users would like to make use of "fragmented time" at each leisure opportunity and enjoy relaxation and entertainment. In terms of app operators, a new model is expected to enhance user stickiness, gaining more traffic.
Click-and-play, viral transmission, user stickiness, these characteristics of an HTML5 game make it a perfect fit for the current market demands.
Currently, users of HTML5 games already account for 47% of all mobile game users. In terms of the business model, in-game payment, instead of advertising, has become the main source of revenue accounting for 68%. Combined, HTML5 games already have an independent commercial profitability. In 2017, the market size of HTML5 games in China exceeded 10 billion Yuan and showed a growing trend. After more than four years of evolution and development, HTML5 games have witnessed huge improvements related to business models, user numbers, and market size.
The domestic revenue of high-quality HTML5 games, has reached 200 million Yuan.
HTML5 technology has been globally recognized as a cross-platform and crossterminal solution. It covers the Internet, mobile game, video, advertising and other industries, with a global market opportunity of 100 billion dollars.
World's First HTML5 Blockchain Engine and Platform
In partnership with Egret Technology, the global leader in the HTML5 industry, we are committed to building the world's first HTML5 blockchain engine and platform, combining blockchain technology with proven tools, communities and content of our partners, aiming to bring 200,000 developers and 1 billion mobile devices into the blockchain world.
User Ecosystem:
• The content powered by Egret Engine has reached hundreds of millions of users. For every user, we will create a unique passport with digital encryption.
• We will provide users with a low-threshold, high-security digital wallet, serving as a safe payment platform for all HTML5 blockchain applications.
• We will create a digital token that circulates in HTML5 projects all over the world: Egreten.
• We will build an effective, sustainable ecosystem for users.
Technical Aspects:
• Modularizing blockchain functions, integrating them into the Egret Engine and its front-end development tools, will contribute to directly reach more than 200,000 developers. Integrating the Egreten token into hundreds of thousands of games and applications, will help to directly reach more than 1 billion users worldwide.
• Integrating blockchain technology into the backend service logic, using node servers around the world will provide HTML5 products with fast communication solutions and trusted smart contract server logic.
• We will create a complete development suite, documentation and development community, to provide a most complete and convenient developer ecosystem.
Operational Aspects :
• Through the existing Egret game platform with 40 million monthly active users, we already have a professional global team of game and app distributors. They are operating the content and have integrated our token payment system. They are, thus, ensuring a global circulation of Egreten.
• Together with strategic partners such as Facebook and Google, we have a well-established advertising platform to promote Egreten-based games and products.
The platform includes a development workflow based on blockchain technology, four core products and an incubator, providing comprehensive blockchain solutions and services for players, content providers, channels and advertisers, and building a perfect ecosystem.
Not only can developers create blockchain applications quickly with Egretia development suite, but they will also get complete service through the platform, such as game distribution, advertising, trading, storage, and communication service.
Blockchain Game Dev Workflow: The world's first complete HTML5 blockchain engine and development kit, will give developers the power to quickly and efficiently develop blockchain games and applications.
Distributed Communications and Storage Platform : The platform will leverage the blockchain’s node mode, providing decentralized data communications and storage solutions.
Game Distribution Platform : This platform is our official Egretia DApp: Players can get Egreten through the app, play HTML5 games on this platform, make payments via Egreten. Using the Proof-of-Game (POG) mechanism, players can get Egreten rewards by playing or sharing games with friends.
Virtual Goods Trading Platform : Using Egreten, all players in Egretia games can trade their virtual goods on this platform.
Egretia Ad Platforms : A precision advertising system, based on blockchain KYC principles, smart contracts, and platform digital tokens.
Egretia Incubator : Our incubator supports game development teams and individuals, creating a bridge between players and developers.
Roadmap and Milestone
Our professional engine tools and blockchain technology team will ensure milestones will be delivered on time.
More details about Egretia visit:
Website: http://egretia.io/
Whitepaper: http://egretia.io/static/Egretia_White_Paper_V1.0.pdf
Bitcointalk thread: https://bitcointalk.org/index.php?action=profile;u=1718735