The blockchain space has come a long way from the technology trigger that coincided with the last financial crisis and which ushered in the beginnings of rapid R&D into the implementation of the Bitcoin protocol, tying cryptography to digital value, and creating a wave that has undoubtedly disrupted legacy systems but is yet to truly transform global industry. We have seen the successes and failures of first-generation products, the mass media hype, early adopter proliferation, negative press and market sentiment, and ultimately consolidation. More recently, some second and third rounds of venture capital funding have been announced, however, less than five percent of the potential global audience has adopted blockchain and crypto fully.
It is expected that we will witness second generation products and services being launched in the months and years ahead. It is also hoped that best practices and methodologies will consequently be introduced. This means that in the not-so-distant future, we will see a rise in third generation products and out-of-the-box offerings and product suites leading up to the high-growth adoption phase where it is expected that 20–30 percent of the potential audience will adopt innovations in blockchain.
As we move into what many experts are calling the capitulation phase of the current cryptocurrency market cycle, it’s crucial for blockchain businesses to steadily increase project awareness and ready their projects for an imminent market uptrend in which only those companies clearly dedicated to blockchain technology value-addition across numerous market sectors stand to benefit. Those projects lacking in activity, particularly in project development and updates, including thought leadership content whether written, graphical, or visual will be deemed opportunists if they only attempt to revive their projects during a cryptocurrency bull market. The latter projects will likely not thrive during the next success cycle.
According to predictions by prominent market analysts, the next wave of investors in the space will be predominantly institutional, rather than retail. For this reason, in order to attract venture capital and make the most of the opportunities in those upcoming funding rounds, companies ought to prove their know-how of the available market for their products and services. They should also be capable of convincingly proving that there is huge potential for mass adoption of the technologies under development. The most effective way of achieving this is by producing quality content and detailed use case materials to educate potential investors while also resonating with the mass user bases. In addition, creating collateral which highlights value propositions in easy, simple-to-understand language, backed by adequate research will prove most advantageous.
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