The Momentum platform is coming to change the way marketing dynamics work. By making use of the basic principles of Blockchain technology with the workflow of current marketing dynamics is possible to change the system by allowing retailers and brands to make direct contact with their customer base and offer rewards to those who contribute by adding numbers to the body of loyalists. As more users get included in these promotional efforts there is a guarantee of repeated engagement as customers will keep their connection and interaction with the brand alive in the real world and on-line at all moments.
Using Blockchain Data to Understand the Market
Using the Momentum platform will let these companies appreciate these actions and they’ll continually register them in the blockchain logs of each company. The data collected will help them keep track of customer behavior and with the help of Momentum, they will be able to direct their budget for marketing into a reward program with guaranteed return-of-investment projections coming from the people who actually know the brand and is willing to advocate for it. As far as it goes that sound like a pretty good deal for both parts since they seem to be winning on each side, but there are a few other benefits that can be listed:
Momentum’s benefits for the customer
The first benefit that customers receive with this platform is a marketing effort made in direct collaboration with them who considers what they actually need or expect from the brand, this will account for a more enjoyable experience and a lasting relationship. The company will make contact with their newly appointed ambassador when it’s needed so spam messages will be gone forever.
Each time the user engages the brand through the platform, the collected data will earn them rewards. Little details such as sharing information about the brand on social media will be taken into account. The rewards collected by users will be offered only using the tokenized utility of the platform and they will be exchangeable for other goods and services.
Momentum’s benefits for the Brand Owners
The most compelling feature of the Momentum platform for marketers and brand owners will be the ability to better target their customer base and create an accurate profile of each one of them to offer a better service and create a sincere engagement between them and the brand. This “bonding” experience will have actual people advocating with sincere intent about the best qualities of the brand, using creative methods that could go for thousands of dollars using old-fashioned marketing agencies.
In the end, the brand owner gets to grow their target audience while reducing their cost of acquisition (CAC). They also get to build lifetime value (LTV) out of their customer base by offering the reward program to the people who will continue to buy products from him while making sure others do so too.
MovileBridge’s Momentum is looking to give marketing efforts a new twist by making customers the first line of defense of a brand by offering tokenized rewards to do so. To earn more about their dealings and plans you can visit https://momentumtoken.io/.