Awesome post! I am a developer looking to build a social app on the steem platform and I found this very informative. I think that marketing is key and a big part of that is a great UI/UX. Once these blockchain apps start nailing that part we'll see a lot more main stream adoption. We can already start to see this with heavy hitters like Coinbase for example. Anyways, thanks for the great post!
RE: Designing the Blockchain