Remember all those scammy ICOs and phishing links of exchanges like Binance that usually appears after cryptocurrency-related Google searches? Yea. All those. GONE.
But wait..
How will good projects gain popularity now?
There are lots of better places to gain popularity for a blockchain project, like
By posting the project on:
- Bitcointalk
- Here on Steemit
- etc
If a project is actually good, it will gain popularity organically by word of mouth via articles/forum posts/YouTube vids/etc, without any need of running Google ads or any advertisement at all.
Also, take note that cryptocurrency-related advertisements on Google might not totally be banned.
To advertise through Adwords, advertisers will need to: “Be licensed by the relevant financial services authority in the country or countries they are targeting; Ensure their ads and landing pages comply with all Adwords policies; Comply with relevant legal requirements, including those related to complex speculative financial products; Advertisers can request certification with Google starting March 2018 when the application form is published. This policy will apply globally to all accounts that advertise these financial products.”
Source: https://news.bitcoin.com/following-facebook-google-bans-crypto-ads-no-currencies-icos-exchanges-wallets-advice/
More requirements for cryptocurrency advertisers or no cryptocurrency ads at all in exchange for less people getting scammed and phished? That's a very good trade-off in my opinion.
Thanks for reading! If you're kind enough, please give me a follow @mjglqw. It will help me a lot in the long run.