This is very important and is often overlooked. Only about 8% of Americans own any cryptocurrency and 80% of those owners have limited their ownership to either Bitcoin or Ether the coin of Ethereum. One reason for this is the way exchanges are organized. In order to navigate smoothly you need an advanced degree in engineering.
Of the more than 500 exchanges in operation, only Coinbase is designed for the beginning investor. It’s simple, user friendly website is a snap for about anyone to open an account and enter orders.
As a result, Coinbase ranks tops in size of crypto exchanges. Presently, however, Coinbase trades only the largest coins: Bitcoin, Bitcoin Cash, Ether and Litecoin.
For investors seeking access to the other 1600 cyrptocurrencies, they have found complex and confusing trips though strange and dissimilar exchanges often having to open multiple accounts in order to have a complete selection.
Simplicity will open the door for more retail investors and more funds into the market. Stakenet is changing things so everyone is on a level playing field.