"Tokens should be thought of primarily as a product feature rather than a funding mechanism"

A great article I came across posted by a former Coinbase employee, less than 2 months before the DAO Report release by the US SEC.

https://thecontrol.co/tokens-tokens-and-more-tokens-d4b177fbb443

I'd like to reiterate the sentence:

"Tokens should be thought of primarily as a product feature rather than a funding mechanism"

My message for startups and entrepreneurs:

• think of how your token will power your company and back your product first, then think of how much $$ crowdfunding (ICO) is realistically needed