iPayYou.io seeks "to put bitcoin in the hands of everyone; our goal is a future where bitcoin is the default currency." Itunes, Best Buy, and now Starbucks will be using this system to instantly pay for items. Creating an ever-growing base of bitcoin users.
Here is an exert:
“Bitcoin Direct is the quickest way for a busy iPayYou user to transfer funds to their Starbucks mobile app. After you initiate the transactions, your funds will be ready in seconds,” said Gene Kavner, iPayYou Founder and CEO. “iPayYou is revolutionizing the way consumers spend their bitcoins by focusing on how to integrate bitcoin with the normal habits of our users. Integrating with Starbucks was a no-brainer, as the company currently boasts 24,000 stores and with over one million customers using the Starbucks Mobile Order and Pay program per month. All of those customers can now use bitcoin to easily buy coffee, pastries, and so much more.”