'CARLING BLACK LABEL BEER - This animation sequence shows the man lounging in the garden and swinging in a hammock while his wife works and brings him a Black Label beer.' NEW VERSION with improved video & sound: https://www.youtube.com/watch?v=jWj_8... Public domain film from the Prelinger Archives, slightly cropped to remove uneven edges, with the aspect ratio corrected, and mild video noise reduction applied. The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and/or equalization (the resulting sound, though not perfect, is far less noisy than the original). http://en.wikipedia.org/wiki/Carling_... Wikipedia license: http://creativecommons.org/licenses/b... Black Label is a Canadian brand of lager distributed by Carling and well-known throughout the former British Empire. In several countries, it is also known as Carling Black Label, and in Sweden, it is known as Carling Premier. However, in the United Kingdom it is now known as just Carling in response to public demand for a snappier call at the bar (according to the company). Carling Black Label has taken part in a number of international beer ratings competitions. It won a Grand Gold Award in 2008 from the quality institute Monde Selection, "proving" that the Carling Black Label is a high-quality product. However this opinion is (to say the least) hotly disputed among beer enthusiasts (see external link to Beer_rating below). Also, Monde Selection awards are non-competitive and only products that pay to enter are judged. History Although its original focus was on ale, Carling has been brewing lager-style beers since the 1870s. In 1927, as part of an overall corporate re-branding effort under new president J. Innes Carling, the company renamed its already popular Black & White Lager to Black Label. Three years later, Carling was purchased by Toronto business tycoon E.P. Taylor, who merged the company into his Canadian Breweries Limited (CBL), which grew to be the world's largest brewing company, at least for a time. Under Taylor, Black Label was promoted as CBL's flagship brand and went on to become the world's first beer to be brewed on a mass international scale, becoming particularly popular in Commonwealth countries such as the United Kingdom, Australia, New Zealand, and South Africa. Canada In response to a shift in popular taste away from ale, Carling added a three-story lager plant to their main London, Ontario brewery in 1877. Carling's Lager (later renamed Carling's Bavarian Stock Lager, and then Carling's Imperial Club Lager) was the company's first lager brand. Carling's Black & White Lager was introduced in the 1920s and later renamed Black Label Lager, in contrast to their recently launched Red Cap Ale. Due to its strength and price, the brand quickly became popular with the country's working class, perhaps most famously among the loggers and miners of Northern Ontario, where the brand gained a tough, blue-collar image. Around 1990, Black Label had probably one of the most successful advertising campaigns ever made in Canada, which used the phrase "The Legend is Black."... United States After the repeal of prohibition in 1933, the Peerless Motor Car Company, looking for a way to diversify in the poor car market of the depression, purchased the American rights to Carling's formulas, identifying labels, and trademarks. Technicians and brewmasters were sent from Canada to convert a Peerless plant in Cleveland, Ohio into the Brewing Corporation of America. They first tried just brewing Carling's Red Cap Ale, but sales were too slow to maintain the brewery, and sales didn't climb until the introduction of Black Label lager. The philosophy behind Black Label was to have a high quality lager that was available nationwide but with a locally brewed budget price. The strategy worked, and the next several decades led to rapid growth and expansion for the brewery and the Carling Black Label brand. When Carling stopped producing Black Label to focus on a more profitable lager, they found their sales plummeting. Carling re-introduced Black Label with a beautiful blond named Mabel, portrayed by Jeanne Goodspeed, with the slogan "Hey Mabel, Black Label!". The twenty-year marketing campaign cemented the name in the popular culture of America. In 1979, after several years of intense pressure from the larger American Brewers Miller and Anheuser-Busch, Carling-National was bought out by the Heileman Brewing Co. of LaCrosse, Wisconsin. Carling and the Black Label brand are currently owned by the Molson Coors Brewing Company. Though no longer widely distributed in the U.S., Black Label remains the official beer of Beer Frisbee.
▶️ DTube
▶️ IPFS