I am happy to share with you my last augmented reality artist book called ENBYX - TOTAL WASTE.
TOTAL WASTE (Berlin, 2019) is an augmented reality artist book and a poster that presents DIY fashion items and a poetic text about sewing as a practice of resistance. The self-published work, presented in art fairs and independant Berlin and european art spaces, is enhanced by 7 short videos that the user can view with a smartphone. Limited edition of 55 copies, 200x265mm, 32 pages, risograph printed on 100% recycled paper, 4 colors cover (aqua, fluo yellow, raspberry, black) on 290g paper, 2 colors body (raspberry, black) on 115g paper , numbered & stamped.
TOTAL WASTE refers to the “zero waste” movement and the notion of circular economy. The reader, with the help of a smartphone**, watches the publication burning in flames. This project about (self-)sustainability, represented by a Trojan unicorn logo, can be read in different ways: the parody of the “zero waste” movement, the virtual destruction of the desired object, the wasteful burning of the artwork similar to the incineration of surplus fabrics in fast-fashion, etc.
The augmented reality artist book and poster are made with ARTIVIVE .
TOTAL WASTE playfully addresses the paradox of being a gender non-conforming artist in a capitalist society. It asks if art can exist autonomously from the market by not reproducing or being enmeshed in the very structures it critiques.
TOTAL WASTE is a satire in which language, identity, body, politics, nature and love are turned into commodities out of necessity and survival. It uses ambivalence and paradox to challenge the cis-tem’s appropriation of the art of queer and trans* people while erasing their lives.
TOTAL WASTE reflects the contradiction that queer people face: a simultaneous invisibility or non-existence, and a hypervisibility that is too much for this world.
TOTAL WASTE envisions an alternative form of queer collectivity in fashion that is radical, decentralized, transformative and healing.
Concept: Yaron Maïm
Risograph Printing: Drucken3000
Performers: Yaron Maïm & kAZ
Critical Conversant: kAZ
Video: Ayshe Kizilçay & Elene Naveriani
Video Editing: Ayshe Kizilçay
Photo: Neige Sanchez
Special thx to Clovis, Justine Giliberto & Fu.