... Funnel!
Your prospects are looking for information, solutions, or help on a particular problem.
Your business has an offer they can't resist, offering a perfect solution to their problem.
Consideration Stage: Lead Generation
At this stage, your prospects are comparing services and seeking validation for making a purchase decision.
Make sure to create a sense of urgency as well as showing confidence in your service/product, e.g., get your money back if you are not satisfied.Decision Stage: Close the sale
Your prospects are now ready to say yes!Retention Stage: Nurturing
Continue to provide valuable information and industry insights through direct mail, newsletters, or a call.
At this stage, a client is much more likely to purchase your service again.
