In the last quarter of 2017, Amazon supersede Samsung with tremendous number of tablet sales. This was achieved by Amazon by offering large discounts during the holiday season. Products like the Fire HD 8, Fire HD 10, Kindle and Kindle Paperwhite for instance had their prices slashed by at least $30 during Black Friday.
No doubt, it was holiday season and steep discounts were offered by Amazon during Black Friday and Cyber Monday. Though Amazon has not revealed the exact numbers for sales, but the company said Cyber Monday of last year was its biggest shopping day ever.
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Among top five companies Amazon has shown the most growth. Apple also succeedded to make good sales with the 9.7-inch iPad and two sizes of the iPad Pro. Samsung’s Tab A and E series didn’t perform as well in Q4. Huawei came in fourth, partly because its slate tablets have cellular connectivity which appeals to buyers.