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BOW plans to develop a QR code scanning app allowing its users to have access to the traceability info of luxury products. The BOW application will also score the products on a scale of 10 based on criteria such as fair trade and respect of the environment.

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BOW also aims to deploy physical sale points of its flagship product, the Bowtie-Barber. This product is manufactured in partnership with Swarovski, the famous Austrian producer of lead glass. Swarovski's French director is said to be part of the team and fully involved with the project.

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