Media Induced Culture Wars

Almost everything we see in the mainstream media is either a straight lie, or a diversion to keep us focused on anything*but the facts that dictate our reality. It's a media-circus in the spirit of Edward Bernays' theories on public relations and propaganda.

If you read any of my previous posts on the subject, you already know how Sigmund Feud's nephew, Edward Bernays, invented the term "public relations" to replace "propaganda" when that word became linked to the Great War in people's subconsciousness. In his essay "The Engineering of Consent" he blatantly stated that customers trust newspapers and news-tv more than any advertisement or political campaign message broadcast as part of the commercials. So the trick he devised was that of the "non event"; manufactured news to influence people's subconscious minds in order to influence their decisions. Just read the opening paragraph of this infamous essay:

Freedom of speech and its democratic corollary, a free press, have tacitly expanded our Bill of Rights to include the right of persuasion. This development was an inevitable result of the expansion of the media of free speech and persuasion, denned in other articles in this volume. All these media provide open doors to the public mind. Any one of us through these media may influence the attitudes and actions of our fellow citizens.

Bernays applied this tactic successfully in the "Torches of Freedom" campaign he used to sell cigarettes to women, and the use of the adage that "sex sells" for the sale of cars and motor bikes. Today I'd like to point your attention to a video from 2016 where Eudaimonia explains how Donald Trump, consciously or unconsciously used Bernays tactics to win the election:

You can also see this tactic being used in the many "infomercials" where it often seems as if you're being informed about a certain disease, and at the end it's mentioned that it's actually an advertisement for a brand of medicine. You can see it in the way advertisements no longer talk about the characteristics or benefits of a particular product, but link the product to feelings of happiness and fulfillment in the subconscious mind by showing lots of pictures of happy people in blessed surroundings. Don't inform, but play on their emotions. And if it works with products, why wouldn't it work in elections or actual news-media?

The below linked video by The Cynical Historian dives into the history of the constant barrage of "culture war" propaganda. I hope you take the time to watch the videos included in this post, and agree with me that news from the mainstream media, and increasingly much of alternative media as well unfortunately, is to be taken with a ton of salt, or best left alone completely. Don't allow yourself to be caught up in this "us-against-them" propaganda because the old "divide and conquer" rule still applies. Follow the money and focus on the real adversaries; the only conflict that's real is the one between the classes, and the owner-class are constantly trying to set up the have-not's, that's us, against each other to keep the focus away from themselves.

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