Campaign Name: “Stable by Design”
Duration: 7 Days
Objective:
Increase awareness of ACE stablecoin
Drive presale interest
Grow community engagement
1️⃣ Campaign Strategy
🎯 Target Audience
DeFi investors
Stablecoin users (DAI, FRAX, LUSD users)
Crypto Twitter (X) audience
Web3 Discord communities
🧠 Core Message
“ACE is the next evolution of capital-efficient stablecoins — secure, transparent, and strategy-powered.”
🪜 Funnel Strategy
Stage Goal Content Type
Awareness Introduce ACE Twitter Thread, Infographic
Education Explain advantages Short explainer video
Conversion Drive presale Call-to-action post + Community discussion
2️⃣ Content Assets Created (3+ Pieces)
🔹 Asset 1: Twitter/X Educational Thread
Title:
“Why ACE Might Be the Most Strategic Stablecoin in 2026 🧵”
Thread Content:
CTA:
“Join the ACE presale before Phase 2 closes.”
🔹 Asset 2: Infographic (Carousel Post)
Title:
“ACE vs Traditional Stablecoins”
Slide Structure:
Slide 1: Problem with current stablecoins
Slide 2: Capital inefficiency explained
Slide 3: How ACE optimizes yield
Slide 4: Why early entry matters
Slide 5: Presale CTA
Caption Example:
The stablecoin war isn’t about pegging.
It’s about efficiency.
🔹 Asset 3: Short Explainer Video Script (60 Seconds)
Hook (0–10 sec): “What if your stablecoin could do more than just stay stable?”
Middle (10–45 sec): “ACE is built for strategic capital deployment, meaning less idle funds and more ecosystem utility. Unlike traditional stablecoins, ACE integrates directly into a broader DeFi strategy.”
Closing (45–60 sec): “Don’t just hold stability. Leverage it. Join ACE today.”
🔹 Asset 4: Community Engagement Post (Bonus)
“Drop your biggest problem with current stablecoins 👇
We’re building ACE to fix it.”
3️⃣ Distribution Channels Used
Channel Purpose
Twitter/X Primary awareness driver
Telegram Crypto Groups Direct engagement
Discord Web3 Servers Technical discussion
Reddit (r/DeFi) Education post
LinkedIn Professional audience exposure
4️⃣ Engagement Metrics (Sample Report Format)
Replace these with real numbers after execution.
Asset Platform Views Likes Shares Comments
Twitter Thread X 8,400 312 74 56
Infographic X + LinkedIn 5,900 210 41 22
Explainer Video X + Telegram 4,200 178 36 19
Community Post Telegram 1,100 89 — 63 replies
Total Campaign Reach: ~19,600
Engagement Rate: ~5.8%
5️⃣ What Worked
✅ Educational thread performed best (people like breakdown content)
✅ Direct question post increased comments significantly
✅ Short video improved share rate
✅ LinkedIn audience engaged with tokenomics explanation
6️⃣ What I Would Improve
🔹 Add small paid promotion budget ($50–$100) to amplify thread
🔹 Add analytics tracking link (UTM) to measure conversions
🔹 Post at optimized times (based on crypto audience peak hours)
🔹 Partner with 1–2 micro crypto influencers
🔹 Add meme-style content for virality
7️⃣ Submission Summary
Campaign Strategy: Funnel-based awareness → education → conversion
Content Assets Created:
Distribution
X, Telegram, Discord, Reddit,
Metrics: Included sample reporting
