Facebook no longer allows third-party advertisements for targeting ads

Following the amidst controversy surrounding the "Cambridge Analytical data privacy scandal" facebook have disabled their advertising targeting method called the "Partner Categories".

This means facebook will no longer collect offline data from third parties that allowed them to showcase their own advertising data through their own sources and targeted on Facebook audiences. Thus blocking any prominent ways to abuse APIs. Further facebook have also temporary hold all the external apps approvals.

The feature was launched 5 years ago and facebook with this move will certainly lose its market value as well the people's trust.

Facebook announcement:

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