The world of online advertisement is a messy one. Between fraudulent and intrusive ads, ad blockers, adblocker-blockers, etc., it’s pretty hard to understand what exactly is going on, or what needs fixing. One thing has always been clear though, that the end user is getting the worst part of it all.
Often times, users are either forced to deal with ads they don’t want to see which are intrusive, annoying and sometimes fraudulent. Even if they install an adblocker, many websites will not allow them to view the content if the user has an ad blocker which means that these apps end up being somewhat useless.
The worst part is that the end user is never rewarded for his time, attention and information when viewing ads and sharing browsing information with advertisers. These companies and the complicated web of unneeded middlemen keep all the profits and share none of them with you. In fact, users are paying to be bothered by ads that increase their bandwidth usage and slow down their internet.
Read more here: https://www.deepdotweb.com/2017/06/22/brave-changing-online-advertisement-industry/
