We constantly need to be asking ourselves what we really expect a user to understand about our product, and we need to have ways to preemptively help them in places where we’re presenting new concepts or unfamiliar terminology can you amagine it...
Now, we are going to shock (read: rock) your entire world by telling you the following:
Traffic acquisition is only half the marketing equation.
In addition to bringing visitors to your website, you need to keep them there. Not only that, you need to transform them from interested prospects into customers. Your website needs to move the relationship forward and Done the deal...
onversion optimization is the process of transforming new website visitors into paying customers — and first-time customers into repeat buyers.
This is a concept that every online marketer needs to thoroughly understand. If you don’t have a website (or marketing strategy) that’s optimized for conversions, you’ll end up wasting your web traffic
Conversion optimization isn’t rocket science. In many ways, it’s common sense. But you need to actively think about what you’re doing. Know your best practices