As far as the design industry is concerned, the debate rages on. You can’t really blame people for thinking that design school is not really as important as the industry makes it out to be. After all, the most important aspect of creating fantastic design is creativity, something that people are born with and develop through time, and not something you learn from textbooks and modules.
But then again, your creativity alone will not really get you anywhere if you don’t know the basics of design. No matter how unique your concepts are, you would also have to present them in the most professional way possible, especially if you want to make a serious career out of it. This is where the value of proper design education comes in. It teaches you the basics and the ins and outs of every possible tool and theory that you will need to progress in the specific niche you want to concentrate on.
Design School Drawbacks
The drawback to design school? It’s pretty simple. Not only does it cost a fortune to go to design school, it also takes up at least four years of your life. This is something that is just not possible for many people, especially if they don't have the financial capacity. A lot of kids have to start working the moment they reach legal age, so how can they keep their heads above water in the short term without having to sacrifice their long-term dream?
Meet Karen X. Cheng
People who frequent YouTube will probably remember Karen Cheng as the girl who taught herself how to dance in just 365 days. The video she made out of the entire experience was truly inspiring, causing it to go viral online.
But for those in the field of design, Karen Cheng is the former Lead Designer at Exec. And yes, she never went to design school. In a recent Quora post, she shared her story.
“I didn’t have four years and $100,000 to go to design school,” she says. Did this stop her from becoming a designer? No, it didn’t. And to add an even bigger load of surprises, she admits that she has no discipline.
“People thought I have discipline because I was able to teach myself how to dance in just 365 days,” she states in an interview, “The truth is, I don’t have discipline. It’s just that I loved dance, I just did what I love.”
This is exactly what Karen advises to people who want to do the same groundbreaking accomplishments that she had. Do what you love.
She had been working on Microsoft Excel for two years when she realized that this was not what she wanted to do for the rest of her life. She knew that she was meant to do something else. This is what made her think about moving into a different industry. This is what got her started in the field of design.
“I had no design-related skills. I did not want to go back to school.”
For Karen though, that was not a problem at all. She would breeze through her day job and rush home, and devour material that allowed her to learn more about the basics of design. She put together her own curriculum, covering everything that she felt she needed to learn in a span of six months.
Just like that, she plunged into the job market, now as a designer. Of course, it wasn’t easy. She did not have as much training as the other people who were eyeing the same positions she wanted, and she definitely did not have relevant experience. But she didn’t give up. She decided to find ways to set herself apart from everybody else. That’s how she got the job as a designer at Exec, and from there, went on to lead the entire design team.
Inspired by Karen Cheng’s story? Well, you know that if Karen did it, then you also can. You just need to get started and start grabbing opportunities that not a lot of people would take.
Here are a few steps that could help you get started and inch closer to your dream:
Building Your Foundation
Building a Foundation
At first, Karen was probably not as good as those people who went through four years of design education. But she still did her job well enough to take her places in the industry. She just had to learn how to start.
Her biggest mistake? Jumping straight into Photoshop. Just because you buy a paint brush does not mean that you’re already an artist. You have to start with the basics. And for a career in design, you have to start from scratch.
Learn how to draw first. You don’t even have to enroll in an art class. Karen recommends the book You Can Draw in 30 Days. Allot at least 30 minutes of every day for a month just trying to draw. Once you’ve learned the basics and have given your hands used to the daily workout, move on to the next step.
Learn graphic design theory. The book Picture This is what Karen recommends when you get to this step. It gives you the basics of typography, color, and designing with a grid.
Next, you must learn a few basics in user experience. Some books that Karen recommends are Don’t Make Me Think and The Design of Everyday Things.
Text also plays a huge role in design, so you should also learn how to write. You’ll see mockups using the standard Lorem Ipsum text, but you have to be creative in every aspect. Get a feel for words. Give the audience the entire package by showing them the emotions they’re supposed to feel not just through the graphics, but through the words you use as well. Try visiting the website Voice and Tone, it should give you great tips on how to talk to your audience.
Lastly, learn how to slaughter your work. This is one basic reality about design that a lot of rookies fail to get. When one design does not work, get rid of it and start anew. Don’t waste your creative juices by trying to improve something that’s not all that. Just let go of it and create something fresh and completely different.
These should pretty much sum up the foundation-building part of your training. Now that you’re equipped with the basics, it’s time to move on to more complicated things.
Mastering the Software
Mastering-the-Programs
You don’t think you could escape those computer programs, could you? Even if you want to go old school and would like to create things by hand, you can never deny the fact that the entire world has gone digital. Therefore, you also have to be prepared to create work digitally.
Adobe Illustrator. Yes, it’s still not time to learn Photoshop yet. Better start with Illustrator first. You’ll find so many video tutorials online, and you can also try out a few textbooks. Adobe Illustrator Classroom in a Book has all the basics, and going through the first half of it could give you pretty much everything that you need to know.
Adobe Photoshop. Finally, it’s time for you to learn how to Photoshop. Again, you can find so many tutorials online, but make sure you choose only the best. Try to find stuff from PSDTuts and TutsPlus. They have great tips that are easy to understand and could really help you master the craft of Photoshopping.
There are so many other design programs out there, but these are two of the most popular. You can try to learn the other programs one by one as the need arises. For instance, if you're going to do any print design, you'll definitely need to learn Adobe InDesign.
Finding Your Specialty
Finding-Your-Specialty
As a design guru, you have to figure out what you want to specialize in. You don’t want to be the jack-of-all-trades when it comes to design, you want to be the master of a specific niche. You have to choose one area for you to focus on so that you could have a clearer path set out for you, especially when it comes to figuring out the next few steps that you’re going to take.
Logo Design. Interested in building logos for a brand? This is a great choice. If you think that all there is to logo design is the logo itself, you are greatly mistaken. Most of the time, a designer is signed on board to create not just a logo, but an entire brand identity. This means that you would also have to imagine that logo on a wall, on an office door, on a piece of stationery, and everything else that comes with it.
Hand Lettering. If you enjoy hand lettering there is alot of demand for it right now. People are in love with hand crafted and personalized designs. Why? Because it brings a human element to design. In today's digital world brands are seeking a hand-made aesthetic. You can find great hand lettering courses on Skillshare.com, Seanwes.com, Youtube.com, and Lynda.com.
Mobile App Design. Mobile apps are obviously very much in demand, but you also have to be ready for a lot of competition. Tapworthy is one book that you may want to go through should you want to concentrate on this niche.
Web Design. Obviously, this is one of the popular choices when it comes to specialization. Try reading The Principles of Beautiful Web Design as it has all the basics you need. Feel free to jump from one website to another as well, taking note of the design aspects that you like the most about each website you see.
From here, it’s so easy to start building your own portfolio. Start out with a few concepts and then bring them to life. Find friends who may be needing your services, and try to pitch some of your ideas. Mind you, the first few attempts at trying to get your first clients would be challenging. But once you make the first one happy, everything else will just fall into place.
Start Your New Career Right Now
Before I let you go, I would like for you to take a look at these important bullet points. Everybody loves bullet points, right?
Always Be Creating. Experience is very important. Nobody will want to hire you without it. Use your free time to create, learn, and educate yourself. Find tutorials, try different side projects, and focus on creating a large quantity of work.
Be Exceptional. Do something that separates you from the crowd. Find a niche or come up with a unique idea that will make you a hot commodity. A good example of this is Sean McCabe. During his free time he really enjoyed hand lettering. He started posting his work on Dribbble, Twitter, and Instagram. People took notice and now he is known as the hand lettering guy among the design community. Even though there are hundreds, if not thousands, of talented hand lettering artists out there, he comes to mind first.
Learn the business of design. If you're planning on taking the freelance route, you should learn some basic business principles. You should focus on learning client negotiation skills, how to create a proposal or design brief, how to price your work, how to write a contract, how to track your time, and how to invoice your client in a professional manner.
