HIVE is the single most bland name that has ever been conceived. I live in the Beehive State. We have hundreds of businesses with variations of the name Hive.

The companies that use the name Hive are usually second rate.

Hive is even worse for a network product.

A study found that 2/3rds of the community colleges on the planet have a network named HIVE. There are several hundred network products that include the name HIVE.

There is even a publicly traded company that has the name Hive Blockchain and that trades with the symbol HIVE (predating HIVE).

IMHO: The best hope for HIVE platform would be to acquire STEEM and take back the name. STEEM was a great name.

!LOLZ