Since Musk took over there are several companies which have pulled back from advertising on Twitter.

I suspect that many ad firms placate activists because activists are known to give free advertising in return. If Widgits-R-Us joins moral outrage-du-jour and pulls ads, then the activists supporting outrage-du-jour are likely to promote Widgits-R-Us.

A second problem is that the most important relation for many companies is the government. Smart companies are wise to avoid any action that might make them the target of the government regulators.

!WINE