It started niche, but we’re seeing steady demand in markets where cards are inconsistent or expensive. For our store, crypto sales were single‑digit at first, then grew as we added stablecoins and clearer messaging. We used a btc payment solution, which made it easy to accept multiple coins without cluttering the checkout. The “why” page on our site helped—short bullet points about speed and fewer failed payments. Over time, repeat buyers stuck with the method they liked, and crypto became a reliable slice rather than a novelty.