When I first started creating content online, I won't lie—I paid attention to numbers more than I should have.
I would post something I spent hours writing, then check it a few minutes later to see if anyone had read it. If it got only a few views or little engagement, I'd wonder what I did wrong. Then I'd see another account with hundreds of reactions and think, "How did they grow so fast?"
Same thing happened when i started blogging on hive, l kept wondering why my post weren't getting much attention. l used to thinkbog numbers meant better content until i started interacting with genuie creators.
As time went on, I learned that not every number we see online tells the trutth.
Some people buy followers. Some pay for likes and comments. Others use bots to increase views or make their pages look more popular than they really are. At first, I thought, "Well, it's their account. Maybe it doesn't hurt anyone."
But the more I thought about it, the more I realized it affects everyone.
Imagine you're a small business looking for someone to advertise your products. Naturally, you'll choose the account with fifty thousand followers over the one with five hundred. What if those fifty thousand followers are mostly fake accounts? The business spends money expecting results but gets almost nothing in return. That isn't just misleading—it wastes someone's hard-earned money.
As someone still trying to grow on platforms like Hive, I sometimes feel discouraged when I compare myself to people who seem to be growing much faster. But I've learned that comparison isn't always fair because not everyone is playing by the same rules.
One thing I've come to appreciate about Web3 platforms is that genuine interaction matters more than empty numbers. I'd rather have ten people who actually read my post and leave meaningful comments than thousands of fake followers who don't even know my content exists.
I don't think every person who buys fake engagement is a bad person. Some people are simply desperate to be noticed. Social media has created this idea that if your numbers are small, your work isn't valuable. That's a dangerous mindset because it pushes people toward shortcuts instead of improvement.
Personally, I don't think buying fake followers should automatically be treated as a criminal offence. However, if fake engagement is being used to scam businesses, manipulate public opinion, spread misinformation, or deceive people for financial gain, then there should definitely be consequences.
Instead of chasing numbers, I think we should focus on creating content that people genuinely enjoy. Growth may be slow, but it's much more rewarding when you know the people supporting you are real.
I'm still a beginner, and I'm still learning every day. My audience isn't huge, and that's okay. I'd rather build something gradually than wake up one day with impressive numbers that mean absolutely nothing.
At the end of the day, followers can be bought. Likes can be purchased. Views can be manipulated.
But trust?
Trust has to be earned, and no bot can ever do that for you.
Images are AI generated
