Simply because people there (in the Facebook groups) actually care about the content, and their interactions are natural.

They show how a properly working social network works.

And this is why this should be the same in the so called Hive communities too to have a properly working social network.

So the Hive users should do the same.

They should actually care about the content, and have natural interactions. And not forced.

The rewards alone are not bad.

The Hive blockchain users make it bad (both to themselves and to the whole Hive blockchain) by focusing too much on it, and often literally ignoring (not caring about) the content, even as a so called content creator.