Introduction
This is the first outreach to promote Utopian to the entire continent of Africa. most Africans are users of various open source projects and have no idea what Utopian is all about. This visibility post was made to create awareness in the minds of Africans about the various uses of the Utopian platform and its benefit, Facebook was the social media used in this visibility outreach. a post was made and promoted using the facebook advertisement mechanism.
Audience
as earlier stated, the general aim of the outreach was to raise awareness to Africans about the general benefits and uses of Utopian. the post was made to reach every country on the African continent examples of NIGERIA, TOGO, EGYPT,MOROCCO and so many others which a table in the result area would show.
The targeted age for the audience ranged from 16- 64 and above with interests in reading, singing, music, BLOG, MONEY. FINANCE, MARTIAL ARTS, SCHOOL, FUN, MAN, WOMAN, SHOPPING AND FASHION, SPORTS, MARKETING, ENTERTAINMENT, ARTS AND NOVEL
Activity
A post was made to explain open source projects, differnt types, also the post explained utopian in details and also the different forms of contribution tyhat could be made on utopiAN
the post was promoted with $27
finally personal outreach was also done through whatsapp social media and private messages
facebook link
https://m.facebook.com/story.php?story_fbid=148446842505340&id=148401779176513
Results
The post was promoted for 5 days and reached over 5061 people with over 1800 engagements
in terms of demographics the female respondents were of the lower percentage 33.4% while the male gender got to 66.6%
in terms of countries,Algeria was at 36.5%, while Libya was second at 27.3%,Nigeria percentage came in third at 13.0% while Tanzania came in fourth at 10.7%. the remaining percentage were divided among other African countries as shown in the table below.
All works were done by me
Posted on Utopian.io - Rewarding Open Source Contributors