This place was named Hive because they wanted to hide in plain sight.

Search for us, but you'll find something else... nothing to see here.. we're just extracting money from loyal steemians that followed us when we Forked off.

"US" is a select few btw.

You want to think branding is important to those labeled "Us" then the error is in your thinking.

Just look at this:

HIVE ENGINE feeds well from all those that create a token on this chain... yet that greedy cunt that runs it can't even update the imagery.

There are other references to old mate steem throughout other places too but if DAPPS are meant to be the crown jewels then Hive Engine would be considered a FRONT where traffic needs to be well informed as to what this whole thing is about.

But the money moves upwards regardless. So why would THEY even give a crap about logical branding and marketing.

Only you do.
So stop that. You fool.