The tech is good but not revolutionary. Take Zune for instance. It died a sad death because Microsoft didn't know how to attract that audience that iPod had cornered. Because it wrongfully assumed that their tech would be considered superior.

This is in repeat here.

There's this belief that the mainstream socials are evil and that here is the place that should be seen as Utopia. But the need isn't REWARDS or else they would be migrating here already.

CONNECTIVITY is why masses stay on them so called EVIL platforms. So clearly the tech here isn't superior where it needs to be.

The tech has a long way to go in order to facilitate TRUE social and the right audiences to then attract Enterprise. AND protective measures for the establishing of large second layer communities.

Else what happened to POB is a clear deterrent and shows that second layer IS NOT the safe haven people claim it to be and won't be where growth happens.