Can Blockchain Give Consumers More Control Over How They View Ads? What if you see a link and hold down to watch that ad, you earn money ?

For the first time ever, when you see a Vidylink and hold down to watch that vidy ad, you earn money.Vidy compensates you with VidyCoin (VIDY) for each second that you hold down. The longer you hold, the more you earn. You can even make a purchase on that video using your VidyCoin with just one tap.

What is the VIDY layer ?

Vidy has invented the first single-page invisible embed layer for video, run on the Ethereum blockchain.Vidy constructs a ledger system that measures how long a user watches an ad thanks to hold tracking technology on its embed layer. Vidy then rewards publishers and users accordingly for holding down on ads with VidyCoins, taken as a fraction of the VidyCoin payout made from advertiser to publisher for that video ad impression.

With just a hold, users can now reveal tiny hyper-relevant videos hidden behind the text of any page on the web, unlocking a whole new dimension to the internet.

How VIDY Ecosystem works?

Vidy’s ad placement mechanism is a proprietary open-source NLP protocol, run by miners, that automatically places video ads on a massive scale into the hyper-relevant text of millions of publisher pages.

Vidy's Tri-Layer Solution

Circular hyper-relevant tiny videos that pop up while holding down on Vidylinks.
Vidy indexes hundreds of millions site pages and parses the natural language on screen for matching against the NLP Protocol. This becomes the total available inventory for ad placement on live ad campaigns.

Publisher / Advertiser Dashboard: Publishers and advertisers get acccess to a dashboard where they can manage their campaigns and upload their video advertisements. They can adjust live campaigns, view statistics on each campaign and individual video ad’s performance, and see analyrics on users and publishers to evaluate how they are performing and iterate copy and creative accordingly.
Video Ads: Circular hyper-relevant tiny videos that pop up while holding down on Vidylinks.
Application Layer: The application layer is the consumer-facing distributor of video ads across the web, encapsulated in an SDK that can be installed with just a tap by any publisher.
Indexed Websites
Vidy indexes hundreds of millions site pages and parses the natural language on screen for matching against the NLP Protocol. This becomes the total available inventory for ad placement on live ad campaigns.
NLP Protocol: Vidy’s ad placement mechanism is a proprietary open-source NLP protocol that automatically places video ads on a massive scale into the hyper-relevant text of millions of publisher pages.
Consensus Layer: The consensus layer receives user data along with ad performance information from the data layer and processes it as inputs in the placement-scripts that it runs. This is done in conjunction with decrypting the smart contracts that are handed off for user-data target application.
Data Layer: The data layer is the foundation of the Vidy Ad distribution platform, concurrently communicating with the application consensus layers, and transparently maintaining all incoming data in the immutable Vidy ledger. The data layer maintains a record of all embed placements, hold times, VidyCoin payouts, VidyCoin staked balances, and all VidyCoin transactions via the application layer’s one-tap purchase modal.

Benefits

Given the complex nature of the digital advertising supply chain, blockchain technology can offer greater efficiency, reliable and high-quality data.
Since blockchains are decentralized peer-to-peer networks, there is no single point of failure and no single access point for malicious hackers. Thus, it enhances safety and security for data.
Blockchains can create a more efficient medium by which two or more completely anonymous or semi-anonymous parties can complete various types of transactions potentially at a low cost.
While blockchain will not cure all of ad tech’s problems, it can be beneficial in situations where there is censorship and both sides of the supply chain (i.e. publisher and advertiser) are disadvantaged by not having access to that information.

Using Vidy

VidyCoin (VIDY) derives its utility in 3 main ways. You earn VIDY every time you hold down on an ad, you use VIDY to make purchases in one tap on ads, and VIDY is required to stake as fuel for all ad campaigns on the platform .

ICO details

Price 1 VIDT = 0.00002229 ETH
MVP/Prototype Available
Platform Ethereum
Accepting BTC, ETH, ETC, LTC, Fiat
Minimum investment 0.1 ETH
Soft cap 15000 ETH
Hard cap 60000 ETH
Country Singapore

Conclusion

Advertisers and brands spend billions of dollars a year trying to optimize for the highest conversions on their purchase funnels once a user arrives to their site from an ad. Vidy is moving the most important action a user can take the purchase - to the forefront of the web experience through its single-page embed layer. With just one tap, a user can now purchase a product, reserve a table, or have an item delivered, after holding down on an embedded video ad. As an advertiser, the battle to get people to tap your advertisement is just the very beginning for your metrics mandate.