There are two major social media platforms where sharing links from low-authority accounts performs well - these are Reddit and Pinterest. To get a chance to reach a broad audience on other socials, you have to build a reputable account first. Alas, many of us don't have big Web2 accounts as we have invested all our time and energy in Hive.
With these thoughts in mind, the HivePosh team decided to launch a new initiative aiming to grow our own micro-influencers on Threads - Hive blockchain ambassadors. And the first move in this direction is the HivePosh Threads Contest.
But first I'll explain why we chose Threads.
That's how Gemini AI sees the size of Threads compared to X and Bluesky:
| Platform | Monthly Active Users (MAU) | Daily Active Users (DAU) |
|---|---|---|
| Threads (Meta) | ~450 Million | ~150 Million |
| X (formerly Twitter) | ~560 Million | ~141.5 Million |
| Bluesky | ~27.5 Million (~43M registered) | ~3.7 Million |
We hope to incentivize Hivers to build accounts on Threads through this contest. Here is how it will work: the goal is to generate as many reactions (likes, comments, reposts, and shares) as possible on your posts.
Just to give you an idea, these are the stats below a Threads post:
So, what to do to participate in the contest?
Users who generated the most reactions (likes, comments, reposts, shares) win prizes:
70 $HIVE for 馃
50 $HIVE for 馃
40 $HIVE for 馃
25 $HIVE for 4锔忊儯
25 $HIVE for 5锔忊儯
20 $HIVE for 6锔忊儯
20 $HIVE for 7锔忊儯
This contest is supposed to last for 3 months. After that we may switch to the second phase, which I will describe below.
I'll begin the contest in several days. Before that, you can sign up for Threads and think about what blog/blogs you'll start there.
Worth to know from the very beginning.
Threads is unique as they show new users' posts (without links, of course) to a huge audience if those posts are cool enough. However, many likes don't always convert into many subscribers on Threads. Look at this account:
26.8K recent views and only 60 followers.
Short answer "why": general memes, jokes, rage bait, and annoying personal confessions might generate dozens of thousands of views on Threads, but they don't benefit your blog if they don't match its niche.
We should be aware of this trap, as our main mission is to get many (real) subscribers and broad engagement.
We can't know how well Hivers' accounts will grow on Threads. Hopefully, some will reach 1000 subscribers in 3 months. This is a beautiful 3-digit number that already means something, like, a 1/5 of a micro-influencer, lol, but we should start with something.
As soon as we reach this second phase, we'll offer new incentives to our micro-influencers to promote Hive via
If you've ever regretted not investing effort in some web2 social network, now is your chance. You'll get first subscribers and engagement via this initiative as well as rewards and motivation through the contest.
You can post the same content to your Instagram account too, if you believe you can achieve something with original content there in 2026.
However, keep in mind: Threads is a platform built around discussion, so try to spark conversation through captions on your photos.
Politics and news are super hot topics. Anybody is ready to dive in this?
(And we need a good political/geopolitical community on Hive btw).
So, how utopian is the goal of producing Hive influencers on Threads?
It's a good question. We never had a coordinated program of this sort. But there are reasons for optimism: on Reddit, for example, we never incentivized or coordinated the creation of subreddits. However, this year, 
Do we have a chance to build Threads accounts with thousands of subscribers if we incentivize, coordinate, and support each other with engagement? I believe, yes, that's quite possible. Can Hive benefit from having micro-influencers on social media? Obviously, yes. So, let's get started.
The details may still need to be fine-tuned, but that's the general idea. I'd love to hear your thoughts in the comments!
