Promotion codes, bonuses, discount cards - this is what people face every day. However, most of such bonuses are not marketable enough . Unused points are burned, and about 40% of users do not even know that they take part in a loyalty program at all. A classic loyalty program is a centralized service, which records all of the loyalty program terms. User data is stored in a database, which is at the core of the service. Such information as the balance of points, timing of their burning, accrual history is closed, and users have a limited access to it. Users may use an application or a web-service, if any, or should specify the data directly in ticket offices of a retail chain. As a result, the user cannot quickly monitor the balance of their loyalty points and use them in an optimal way. Most of the points either are burnt out or remain unclaimed.
