Hello Everyone I'll be writing about an Interesting project called Every Media Platform also known as EMP.
I'll be writing and explaining on a few topics:
SUMMARY OF EMP
EMP (Every Media Platform) is a new media ecological public blockchain for unbundling BAADD media.
According to Thomas Davenport We live in an attention economy. In this new economy, capital, labor, information, and knowledge are all in plentiful supply. It's easy to start a business, to get access to customers and markets, to develop a strategy, to put up a Website, to design ads and commercials. What's in short supply is human attention.”
Thomas Davenport emphasized in his book that since humans can only be limited under the attention economy,
anything on the road of attention economy or anything that makes the road of attention economy holds the value
like wealth and honor, or power.
The Communications Revolution, which was brought about by Internet and mobile phones completely changed
our communication structure. Linear communication which watched general mass media passively changed to
active, nonlinear communication, and the network was reorganized with its focus on ‘attention’ stated before.
In this process of change, it seemed like that we were no longer under control and enjoyed more benefits from
more various information. However, as time passed, we began to be trapped unknowingly in a number of huge
media webs based on technology.
PROBLEM AWARENESS
Exclusive Distribution and Economic Inequality;
The newspaper was the main platform of the publishing company in previous media businesses.
In the past, a publishing company could explain the business by producing an article, casting an advertiser to
post an advertisement in the newspaper, printing a newspaper at the print shop owned by the publishing
company, and delivering the newspapers to readers through distribution network which the publishing company
owned.
In other words, it was a self-sufficient environment for the press as long as it obtained royal readers by producing
good articles, earned advertisement profits, and managed the cost for printing and distributing the newspapers
effectively.
Therefore, this so-called self-sufficient environment which guaranteed some kind of survival allowed the press
to deliver the voices of rational civil society through self-agenda setting, to maintain the essence of press which
held the country in check, and to maintain the balance rather than seeking a profit for its own sake only.
Biased Information Delivery and Abuse by Few Organizations.
The service that these BAADD Media provide casts a long shadow on the public, who have a democracy
voting right for certain countries, with its own existence. It does not matter whether the people wanted or not,
nor whether the service providers intended such or not.
“Are Facebook, Google, and Naver press?” is a question that has been discussed delicately. However, the answer
is always the same. They are not the press. They are only gods who pretend to be polite.
According to Australian Competition & Consumer Commission, Facebook and Google have a direct effect on
about three-fourths of Australian Internet traffic, and it is said that they had a strong influence on readers
approaching to the articles of News Corporations Australia.
SOLUTION TO THESE PROBLEMS
Pricing and Compensation Mechanism:
At first, we need to learn the characteristics of a product called ‘information’ which is a product distributed in
the media platform. Information is everything that can be digitized, such as news, books, movies, music, images,
social network services, and so on. All this information can be categorized by paying money or for free, and if
we limit ourselves to information materials which are content produced by news and social media, they are
generally free. Although there is a production cost, but the distribution cost is close to 0. Also, there is no
additional expense for duplicating the content, so the marginal cost is close to 0 under digital environment.
Thus, they started to use most all news and social media content for free, and now take them for granted. However,
being free does not motivate the content creators and guarantee the quality. Thus, users can waste their time in
the flood of low quality content or can be drawn into content that seem information and be misused, as it was
stated before.
To change this vicious cycle of tragedy, they should actualize a pricing and compensation mechanism which
allows users to give the information, which we took for free up until now, a value and to compensate the content
creators for their content. Through this, they would be able to make a new, healthy media environment.
Reinforcement of Personal Information Control Right:
Recently, laws related to personal information protection all over the world tend to give the ownership of data
to the person who produces the data. This can be explained as the right for data mobility which allows one to
move one’s data from a platform to another platform, the right to be forgotten which allows one to request all
platforms to delete one’s data, and so on.
Based on the direction this is going, EU’s GDPR (General Data Protection Regulation) which was executed on
May 25th, 2018 was enacted in order to expand data sovereignty to recover self-control rights and for the need
of European Information Protection Governance Integration. The application range of GDPR is not limited to
nationality such as EU citizens, permanent residents, or etc.; it is applied to all people who live in EU. Thus, the
directional nature of strengthening of this type of self-information control right is expected to have an influence
on most of countries, and as the right affects the countries, blockchain technology which provides various
advantages in the self-information control right recovery point of view will play an important role.
THANKS FOR READING
To Know more about Every Media Platform (EMP) click on the following links below;
visit the website: http://everymediaplatform.io/en/index.html
join the telegram group: https://t.me/everymediaplatform
my bitcointalk link:https://bitcointalk.org/index.php?action=profile;u=2343430
whitepaper link: http://everymediaplatform.io/en/whitepaper/EMP_Whitepaper_EN.pdf
facebook link: https://www.facebook.com/official.embp/
twitter link: https://twitter.com/emp_official_tw
Bounty thread: https://bitcointalk.org/index.php?topic=4986481
