A global decentralized advertising exchange
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The market
What is programmatic advertising? In plain English, it is buying real-time advertising on the basis of
an auction. The concept of the software is definitely broader and includes limited auctions and direct
sales of advertising as well.
In general, programmatic advertising is a set of methods for purchasing advertisements on the
internet using automated systems and algorithms to make decisions about a transaction without
human participation based on socio-demographic and behavioral data about users available to both
the platform and the advertiser.
It works as follows: when a user visits a web page, that user is shown ads. For those fractions of a
second, while the website is loading, the system analyzes the composition of the audience of the
website, correlates this data with client targeting and selects the appropriate advertising format. After
that, an auction is conducted among advertisers whose target audience corresponds to this particular
visitor.
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