Bread and circuses
"Bread and circuses" (or bread and games; from Latin: panem et circenses) is a figure of speech, specifically referring to a superficial means of appeasement. As a metonymic, the phrase is attributed to Juvenal, a Roman poet active in the late first and early second century AD — and is used commonly in cultural, particularly political, contexts.
In a political context, the phrase means to generate public approval, not by excellence in public service or public policy, but by diversion, distraction or by satisfying the most immediate or base requirements of a populace — by offering a palliative: for example food (bread) or entertainment (circuses).
Juvenal, who originated the phrase, used it to decry the selfishness of common people and their neglect of wider concerns.