Driven by Enzo’s insult, Ferruccio got to work designing his car, and in just 4 months unveiled the Lamborghini 350 GTV at the Turin Motor Show in October 1963. By the end of 1964 Lamborghini sold his first 13 cars (renamed 350 GT), and although he did so at a loss to keep prices competitive with Ferrari, the humble tractor manufacturer proved to be a formidable rival over the years. It all goes to show that no matter how successful, it’s never a good idea to underestimate your critics!
