Social Media has become an addiction from a teenager to a 60 year old man, everyone is on Social Media. Users have stopped navigating any website URL directly and they mostly navigate interesting stories and news through Social Media. Social Media presence has got a primary concern for any businesses around. We have moved a step forward from having a business websites to having a Social Media Channel. Alexa is used to measure the rank of any website across the globe but what about Social Media Channels? Is there exist a similar powerful platform for Social Media Channels as well?
Whyral is an AI driven Influencer Marketing & Evaluation Platform powered with Smart Analytics & Smart Contracts. Something that separates Whyral from other platforms is the use of Artificial Intelligence. Whyral incorporates two ground breaking Artificial Intelligence Engines to achieve different purpose. One of them deals with the ability to rank social media pages similar to way Alexa ranks websites.
Entire data about Influencer’s Channel & Campaigns is stored on the blockchain. This data is analyzed by the AI Engine which will help rank Influencers based upon weightage allocated to different parameters. The influencers are ranked based on various parameters such as their reach, campaign performance, followers etc. Over time the amount of this data will increase multifold and this immutable data will be used by the AI Engine which would then be able to rank any Social Media Page across the globe.
Just like Alexa ranks websites based on different parameters, Whyral will be able to rank any social media page according to a number of different parameters. As soon as the users post a link to any social media page, Whyral will provide a ranking for the same. Through the use of AI & Blockchain, Whyral visions to build standardized benchmarks to gauze performance of any Social Media Channel.
This will help upcoming as well as established influencers check their social media page rank and the parameters on which they are ranked. Then they can work towards improving their rank. Pages with better rank are likely to attract more sponsors. Also, in long term any business will be able to check the rank of Social Media Channel just like they use Alexa for websites.
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