Hive's niche

we can position Hive as the Web3 version of Medium and a Reddit alternative, with the added benefit of rewards.

Yes! I think the only thing missing here is to make the HIVE ecosystem multi-chain. Something that @vsc.network is working on.

Marketing

using Web2 platforms to market Hive’s Web3 platform shouldn't make people uncomfortable. It' where a large user base can be found and it's actually the main focus of existing initiatives @hive-echo and #posh.