Since it was purchased for 22 billion US dollars by Facebook in 2014, WhatsApp does not have a significant revenue path. Therefore, the instant messaging service company seeks to explore monetize efforts through business people. Yes, WhatsApp is now starting to make money through business people. The trial itself is planned to begin rolling in the next few months. In the latest developments, WhatsApp announced it would start testing features that would be useful for business people who have been using their services to communicate with consumers. "We are building and testing various new tools through the WhatsApp business application for small companies and enterprise solutions for large-scale companies with a global customer base," WhatsApp wrote in a blog post.
Examples of businesses targeted by WhatsApp range from local bakeries and clothing for small businesses, to airlines, e-commerce sites, and banking for large-scale companies. Later, WhastApp services can be used to facilitate communication with customers, such as giving written statements, confirming the delivery of goods, and other forms of communication. "We know each business has different needs. For example, they want an official presence - a verified profile that is easy to identify and distinguish from others - and an easier way to respond to messages (from customers), "WhatsApp continued. As summarized by KompasTekno from Reuters on Wednesday (6/9/2017), WhatsApp is known to have started a pilot program that adds a green badge to mark verified company accounts. There is also a WhatsApp Business application specifically intended for business people. WhatsApp Chief Operating Officer Matt Idema said it plans to withdraw subscription fees from business people as a source of income. However, he admitted that he could not provide further information about exactly what the paid features would be
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