If we look at it since the first time the first generation iPhone was released in 2007, iPhone innovation hasn't changed much. On September 8, iPhone again introduced the new iPhone 7 and 7 Plus products. Although it looks "new", the latest iPhone doesn't have much change from the previous version. However, why are there still many people willing to queue for just to get this latest iPhone? In addition to expensive prices, the features are also not much different from the previous version.