Reducing dependence on a single partner Lately, I can't shake the feeling that we are too dependent on one large advertising network. On paper, everything looks convenient: one contract, one control panel, stable payments. But as soon as they change their policy or tweak their algorithm, our revenue graph goes crazy, and there's practically nothing we can do about it. I'm starting to wonder if it makes sense to create our own mini-ecosystem with several partners, perhaps even something closer to our own technology. Have any of you already gone down this path?
