Vidy: The world's first decentralized ad network

What is Vidy ?

Vidy is the world's first decentralized ad network, powered by the Ethereum blockchain.
Vidy's ad platform allows advertisers to embed video ads directly into hyper-relevant website text, improving user experience, ad conversions and publisher payments.

With just a hold, users can now reveal tiny hyper-relevant videos embedded in the text of any page on the web, unlocking a whole new dimension of the internet. All ads are placed with an NLP consensus protocol driven by miners.

With a team of veteran engineers, industry-leading advisors and world-class brand partners, Vidy is on it's way to reinventing online advertising, e-commerce, and entertainment.

How its work

Publisher / Advertiser Dashboard:

Publishers and advertisers get acccess to a dashboard where they can manage their campaigns and upload their video advertisements. They can adjust live campaigns, view statistics on each campaign and individual video ad’s performance, and see analyrics on users and publishers to evaluate how they are performing and iterate copy and creative accordingly.

Video Ads:

Circular hyper-relevant tiny videos that pop up while holding down on Vidylinks.

Application Layer:

The application layer is the consumer-facing distributor of video ads across the web, encapsulated in an SDK that can be installed with just a tap by any publisher.

Indexed Websites

Vidy indexes hundreds of millions site pages and parses the natural language on screen for matching against the NLP Protocol. This becomes the total available inventory for ad placement on live ad campaigns.

NLP Protocol:

Vidy’s ad placement mechanism is a proprietary open-source NLP protocol that automatically places video ads on a massive scale into the hyper-relevant text of millions of publisher pages.

Consensus Layer:

The consensus layer receives user data along with ad performance information from the data layer and processes it as inputs in the placement-scripts that it runs. This is done in conjunction with decrypting the smar contracts that are handed off for user-data target application.

Data Layer:

The data layer is the foundation of the Vidy Ad distribution platform, concurrently communicating with the application consensus layers, and transparently maintaining all incoming data in the immutable Vidy ledger. The data layer maintains a record of all embed placements, hold times, VidyCoin payouts, VidyCoin staked balances, and all VidyCoin transactions via the application layer’s one-tap purchase modal.

What is Blockchain?

Blockchain is technology that offers a digitized, decentralized, public ledger of the exchange of data. Its decentralized nature means no single person or company controls data entry or its integrity, and its method “chains” together data entries so that they cannot be modified later. Blockchain provides a way for large groups of unrelated companies to jointly keep a secure and reliable record of the exchange of data.

What are the benefits of blockchain in the media and advertising space?

Given the complex nature of the digital advertising supply chain, blockchain technology can offer greater efficiency, reliable and high-quality data.Blockchains can create a more efficient medium by which two or more completely anonymous or semi-anonymous parties can complete various types of transactions potentially at a low cost.

Since blockchains are decentralized peer-to-peer networks, there is no single point of failure and no single access point for malicious hackers. Thus, it enhances safety and security for data.This ability to keep a fully verifiable and immutable ledger or database that is available to all members of the blockchain provides a layer of trust and transparency that isn’t always available within media and advertising processes.

While blockchain will not cure all of ad tech’s problems, it can be beneficial in situations where there is censorship and both sides of the supply chain (i.e. publisher and advertiser) are disadvantaged by not having access to that information.

Financial:

Soft Cap - 15 000 ETH

Hard Cap - 60 000 ETH

Token Price - 0.00002229 ETH

Token for sale - 5 200 000 000 VIDY

Token supply - 10 000 000 000 VIDY

Currently first sale stage (private stage) with 25% discount (0.00001673 ETH) is completed.

Pre ICO will launch soon.

Discounts are very well set. 25% is not too much and it wont make investors to buy in presale to dump as soon as it hits exchange like it is happening with >50% discount.