Good evening my dear readers. Today I have prepared for you an overview of an interesting project.Modern advertising platforms can not boast of flexibility and unique opportunities for their customers. There are too many problems - most of the services do not allow to conduct an advertising campaign correctly, taking into account the interests of users or can not guarantee full security. But the decentralized platform OPTin is created to radically change the existing layouts.
What is OPTin network?
An ecosystem in which advertisers can conduct the most effective advertising campaigns. Their advertising will be placed inside the platform and on websites that fully correspond to their subject. This approach allows you to attract only the target audience to each project. Users can choose whether they are interested in a category or campaign, saving money and reducing the amount of unnecessary advertising.
For whom the platform is relevant
For brands, publishers, and marketers looking for accurate and reliable user engagement data. They will be able to track user activity to adjust advertising campaigns based on the data received. For consumers who want to get the content they are looking for without being harassed with unwanted ads, be rewarded for providing their preferences.
What is OPTin Coins?
The currency that will tie it all together. Using blockchain technology, OPTin tokens will be used to purchase ad space and encourage users to provide anonymous behavior data for 100,000 web properties.
Features of OPTin operation
Existing problems with which the innovative platform is designed to improve:
The violation of the rights of the user: unregulated and opaque mediators openly gather information about all users. They then sell that data for profit without the user's permission. Users are bombarded with unwanted ads targeted at them based on an unknown metric.
Inefficiency: online advertising is ineffective because users hate sharing personal information with advertisers. Too many middlemen, too much charging. (get data on low click-through rate) (get data that McKann-US Army has no return on investment).
Lack of data integrity / availability : the data sets that advertisers need do not talk to each other. Instead of looking at ROI or preferred steps / $, most of the advertising indicators are based on the lower of proxies, such as visibility, IVT% or clicks.
Lack of security: hacking Equifax data revealed the personal data of 145M users. June 2017, records of voters in 200 million was reported after an American political campaign is incorrectly configured security setup in your cloud storage.
The benefits of the project
Improved data protection: no PII collection, and even anonymous data is only collected from users with enabled access, which eliminates 90% of data protection needs. In addition, read / write access to the datacubeLite is controlled by smart contract technology.
User preferred data sharing and ad viewing. DAPP on user computers protects users from unwanted ads by using user.txt, and users can share or not share data at the level of detail.
Improved payment terms. Ads are purchased through Optin tokens and are directly distributed to 95% of the publisher within a few hours of the campaign's final delivery, limited only by the ETH network delay.
Cost savings. By reducing the cost of DSP and SSP, advertisers estimate savings of about 50%, which corresponds to savings of $ 11.4 billion.
Global website quality indicators: the private blockchain system provides free and accurate quality assessments on millions of websites through anonymous DAPP data. As the first company to offer engagement, conversion, and engagement data, new sites with active customers will be able to receive promotional deals previously reserved for major publishers. The MOAT, acquired by Oracle for $ 850 million, was built on such patented data.
Website: https://www.optincoin.org/
WhitePaper: https://drive.google.com/file/d/18xfJMgdcdrrWcN8aq8OiRVnD80Ug8_MR/view?usp=sharing
Telegram: https://t.me/OPTinCoinOfficial
Twitter: https://twitter.com/EarnHoneydotcom
Facebook: https://www.facebook.com/Earnhoney/
Ann: https://bitcointalk.org/index.php?topic=3252889.msg33879027#msg33879027
Author:
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