Oddly enough I've known about the Hive stock since it came out years ago but now with the attention that AI and Bitcoin has been getting, HIVE (the stock) has been getting more eyes than Hive crypto. If anything this is just another route for people to discover the Hive blockchain but I agree that the brand and identity is a bit confusing for new investors.

To make things even worse there are several Hive tokens out there in crypto which have been launched on different chains.

The technology needs new innovation and another Splinterlands moment where a major Dapp utilizes Hive blockchain and onboards new users in large numbers.